Our client is a SME in Health Care products based out of Bangalore

Product Managers

Market Research and Data Gathering :

- Market research to identify products that resonate with the organisation's Vision and Goal

- Defines the Product vision and Road map

- Gathers market data for analysis to derive the product features for market success

- Initial Market Assessment framework creation under Product Realisation framework

- Maps the Technology - Clinical matrix with relevance to the Market and Blueneem competence

- Prove Feasibility of the Project

- Finalises Business Realisation framework and gets the Go from Management (including Market strategy, Product Positioning, Pricing and marketing plan)

Inputs Gathering and Validation :

- Gathers all Technical and Clinical requirements of the product

- Validates the Technical and Clinical requirements from Clinicians / Consultants

- Provides the data and collaborates with Design Team throughout the Design process

- Represents the Market / customers in Design Reviews

- Owns Clinical Validation and Clinical Evaluation

- Owns Post market clinical follow up, product improvements and feature enhancements

Marketing:

- Finalises Marketing Plan for the product in line with the Realisation framework

- Implements all the Marketing Plan including

- Product Positioning Vis- vis Competition

- Pricing

- Product Launch

- Marketing Materials

- Conferences, Seminars, Roadshows

- CME and Workshops

- Decides distribution channels

- Sales Training

- Identifies and develop KOLs for the product

- Supports Clinical Advisory Board

Monitoring :

- Constantly monitors the performance of the product and its acceptance in the market

- Conducts Customer Feedback surveys for corrections and corrective actions

- Re-evaluates Marketing Strategy - Pricing, positioning and promotion

- Periodically evaluates product performance and evaluates against product realisation plan for recalibration and course correction

- Responsible for Market Share

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