Product Manager - FMCG - IIM/MDI/ISB

About Client : 

It is an Indian Leading FMCG company headquartered in Bangalore, Karnataka.

Job purpose :

To take care of all aspects of the brand performance, plan and organise the implement brand strategy to ensure the development of the brand

Key responsibilities :

- Implementation of Brand Plans

- To constantly monitor the performance of brands in the market by monitoring market share, competition activity,

through active interaction with Regional/Branch Sales team.

- To obtain first hand feel of the brand performance in all focus markets through trade visits and interaction with trade and consumers.

- Initiate consumer research wherever necessary to obtain consumer insights as an input to brand strategy.

- Brand equity building: Develop the communication strategy for brands when necessary, develop agency briefs and co-ordinate with agency on developing communication for various brands.

- To constantly evolve ways to increase market share for each brand - assess the performance of such activity

- Act as matrix manager for a set of brands in a certain stipulated geographical area.

Qualifications :

- MBA in Marketing from a premier Bschool.

- Excellent communication skills

- Needs to have the ability to build an excellent rapport with all key contacts

- Analytical ability.