Product Manager
- Determine customers' needs and desires by specifying the research needed to obtain market information.
- Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraise new product ideas and/or product or packaging changes.
- Assessment of market competition by comparing the company's product to competitors' products.
- Prepare and amend new product BOM .
- Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Bring new products to market by analysing proposed product requirements and product development programs; preparing return-on-investment analyses.
- Introduce and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing/price management by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Propose value addition in existing and new planned product.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Analysis of the Percentage of Revenue Generated by New Products - The percentage of the company's total profit that is produced by goods developed internally and introduced to the market within the past 3 years.
- Plan Training of Marketing and Sales Team - A yes/no metric showing whether the product management crew officially trains sales and marketing staff on new product description and details.
- Analysing Breakeven Time - The amount of time required to regain the full expenditure of developing a new product by means of revenue produced by sales.
- Analysing Product Life-Cycle Cost - The total cost of new product management all through the life cycle (conceptualization, research & development, planning, engineering, testing, launch, post-launch)
- Strategy Building for Marketing Penetration - The number of clients who purchased a particular brand or segment of product or service during a particular term as a percentage of the total market population.
Desired Skills Required :
- Must be MBA in Marketing.
- Must be proficient in Advance excel.
- Proven work experience in product management.
- Proven track record of managing all aspects of a successful product throughout its lifecycle.
- Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management.
- Sales planning and inventory control.
- Be data driven in making product decisions.
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