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10/08 Aneesh Laikar
Partner at STARCHASE EXECUTIVE SEARCH

Views:884 Applications:209 Rec. Actions:Recruiter Actions:43

Product Manager - Digital Marketing - FMCG/Retail/Paints/Consumer Durables (2-6 yrs)

Mumbai Job Code: 1138675

Product Manager Digital Marketing - FMCG / Retail / Paints / Consumer Durables


- Retail Digital Experience

- Evaluate and work with partners to develop digital tools that deliver elevated personalized customer experiences in store

- Responsible for end-to-end management - from ideation to launching POCs to full roll out in aligned business timelines

- Monitor, evaluate and drive product adoption

- Channel Fulfilment

- Develop third party alliances that can enable a unified journey and define engagement terms and SLAs

- Integrate the store digital tools with the enterprise systems to build a unified ecosystem

- Support product teams in planning and executing successful brand activities

- Enable smooth operations

- Draft policy and process documents for standard operations across platforms.

- Troubleshoot any breakdowns in digital journeys and working closely with IT and business teams to resolve the same

- Manage content for the deployed digital system in coordination with central content team

- Work closely with ECom, IT, marketing, sales & external partners to achieve business objectives.

- Digital product strategy

- Conduct user research and become an expert on consumer journey

- Benchmark competition, track trends and stay up to date on digital best practices

- Define product roadmap based on the business strategy, industry best practices and new technologies being introduced

- Leverage data for insights and decision making

- Define and implement the key metrics for evaluating performance of digital tools Use analytics to improve store experience and build a connected user journey

Skills / Experience Qualifications :

- B.Tech IT/CSE, MBA in Marketing from premier B-Schools, batch 2016-20 - should be currently with any new age Tech online firms pref Retail

- 2-5 yrs in digital marketing / multi channel/ Omnichannel marketing is a must

- Knowhow of digital systems for retail is desirable

- Experience with start-ups in building material/retail is preferred. Usability and customer-focused design experience a plus

- Passionate about building great products that solve customer and business problems.

- Ability to work across multiple cross functional teams

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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