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Consultant at Head Hunters HR
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Product Manager - Digital Marketing - Bank (1-6 yrs)
Product Manager - Digital Marketing
Grade : Manager
Location : Mumbai
Profile: Digital Marketing - Media, traffic and acquisition
- Responsible for SEM (Search Engine Marketing) plan & implementation to meet business objectives for visitor traffic and acquisition.
- Complete hands on understanding of Google Adwords, other Google paid and Non Google properties.
- Implementation, optimization and monitoring of paid search and display campaigns in coordination with multiple digital agencies.
- Strong understanding of campaign creation and launch for new products/product categories from scratch.
- Tracking analytical reports and strong analytical skills.
- Analyzing and tracking of competitor activities.
- Coordinating various online marketing initiatives running across various platforms.
- Creates visible and effective online advertising campaigns to ensure brand recall.
- Enables deeper understanding of market and customer behavior and trends through insightful market analysis.
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