Product Manager - Digital Gold Loan

Role :

- Work with the Internal team and Manage all the aspects of the product lifecycle, including strategy, conceptualization, user research, feature requirements, user interface, prototyping, underwriting, rollout, and enhancements

- Work closely with the design and engineering team for product deployment, marketing, and business teams to drive product adoption

- Undertake Customer Immersions & Journey Mapping across offline & online touchpoints to create a best-in-class buying process, driving engagement via statistics and insights

- Ensure discoverability of website to aid SEO growth & Optimize for higher conversions

- Maintain constant external links to ensure strategy implementation remains relevant to drive the growth strategy

- Use marketing automation tools to meaningfully engage with the customer across the policy lifecycle, with persuasive intercepts

- Build capabilities to ensure the brand stays 'relevant' - chatbots, WhatsApp, voice, speech to text, live chat, vernacular etc

- Disciplined experimentation with new models & platforms for higher business benefits

Requirement :

- 4-7 years- experience in a Product Owner role, preferably in a fast-paced start-up environment that runs in an agile manner

- Preferred work experience in E-com., Fintech and/or financial product companies on products - website, conversational interface products, marketing automation tools etc

- MBA from Tier - 1 institute

- Hands-on experience with all the stages of the product lifecycle with an ability to take tough decisions on critical product features

- Adept at using Google Analytics, CRM systems, MS Office, design tools etc

- Strong presentation, analytical and communication skills are required