Upgrade to Pro Member
Trainee at People Tree Consultants
Views:7150 Applications:192 Rec. Actions:Recruiter Actions:0
Product Manager - Digital Banking (5-10 yrs)
We are hiring for the following position for a leading bank.
Job Title : Product Manager - Digital Banking
This position will be responsible for launching, driving usage and adoption of all products and service & feature enhancements developed within Digital Transformation and Mobile Banking both internally (among all bank employees) and externally to existing and potential customers of the bank. This position will also be responsible for conducting pre and post launch research and give valuable inputs for product / service refinement throughout the product / service life-cycle.
Location:- Mumbai.
Years of exp: - 5- 10 years
Key Responsibilities: -
- Develop and execute launch and post launch product promotion plans for products & services developed by the digital transformation team. Monitor campaign performance w.r.t business ROI, driving usage and adoption.
- Manage product promotion campaign
- Create overall product launch & promotion strategy for new and existing products
- Create and manage annual product / service promotion budget
- Set campaign targets and monitor campaign results
- Understand product / service and identify key product / service proposition and customer benefit
- Identify the right marketing mix to maximize campaign effectiveness
- Analyze customer data to identify the right target audience
- Monitor creative development
- Manage relationships with all internal stakeholders
- Research customer feedback and customer analytics to provide product / service refinement inputs
- Deep dive into customer analytics to identify the right target customers and create the best marketing mix to generate maximum ROI for the campaign
Educational Qualifications - MBA with specialization in Sales & Marketing or Advertising
Nikita
Team People Tree
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
