Product Manager - Digital Banking

We are hiring for the following position for a leading bank.

Job Title : Product Manager - Digital Banking

This position will be responsible for launching, driving usage and adoption of all products and service & feature enhancements developed within Digital Transformation and Mobile Banking both internally (among all bank employees) and externally to existing and potential customers of the bank. This position will also be responsible for conducting pre and post launch research and give valuable inputs for product / service refinement throughout the product / service life-cycle.

Location:- Mumbai.

Years of exp: - 5- 10 years

Key Responsibilities: -

- Develop and execute launch and post launch product promotion plans for products & services developed by the digital transformation team. Monitor campaign performance w.r.t business ROI, driving usage and adoption.

- Manage product promotion campaign

- Create overall product launch & promotion strategy for new and existing products

- Create and manage annual product / service promotion budget

- Set campaign targets and monitor campaign results

- Understand product / service and identify key product / service proposition and customer benefit

- Identify the right marketing mix to maximize campaign effectiveness

- Analyze customer data to identify the right target audience

- Monitor creative development

- Manage relationships with all internal stakeholders

- Research customer feedback and customer analytics to provide product / service refinement inputs

- Deep dive into customer analytics to identify the right target customers and create the best marketing mix to generate maximum ROI for the campaign

Educational Qualifications - MBA with specialization in Sales & Marketing or Advertising

Nikita
Team People Tree