Product Manager - Current Accounts

- The role holder is Responsible for management of Current accounts product suite ensuring accurate & timely fulfillment of Customer Delivery objectives - product, process & customer experience in current account

Core Responsibilities - Understanding and identification of opportunities in market segments and develop new products for identified segments/concepts in line with needs

- Periodic evaluation and benchmarking against competition offering and propose recommendations/action to improve in existing product offering to suit customer needs

- Product Development Initiatives basis competition / product benchmarking

- Developing front end (business enabling) product collaterals and customer communication in consultation with Marketing

- Periodic study of all Product variants/Sourcing Trends in terms of transactional behavior, value build up & qualitative parameters to take necessary action accordingly

- Customization - Account Level / Catchment level (Evaluation of proposals / Managing Approvals / Regular monitoring of customized offering in terms of value build up)

- Standardization of all bank initiated customer communications related to account opening, kit delivery, changes in customer details with the bank

- Periodical Content review on services / tariffs / documentation/ Terms and conditions / bank's policies for customers etc on the Web / kit / indenting systems

- Ownership of all Direct Banking Channel products (from CA Product perspective) - periodic review of current capabilities / competition benchmarking of services & efforts in enhancing capabilities

- Identifying System development / up gradation opportunities to enhance product & customer experience

- Content ownership in Training / capability building in Current accounts for front-line channels

- Provide necessary MIS / Management update.

- Regularly liaise with internal and external relevant stakeholders