Product Manager - Consumer Durable

Product Manager

Responsibilities :

- Category Growth & Profitability: Responsible for the overall strategy of the product/service category, driving business growth and achieving volume and revenue targets for the category. Should have a view of and drive towards growing the category profitably keeping in mind the consumer and competition.

- Product Development and value engineering: this is a key area of the role. Sound knowledge and ability to create a product portfolio with differentiated design and associated product engineering. This will involve developing an ecosystem to enable the organization to create a strong capability in design and engineering.

- Coordinating and recruiting vendors for design/engineering and coordinating to get product launches in this area. Proven ability and experience in small appliances industry of product launches where product design/engineering was a differentiator is a huge plus.

- Understand the category in depth to oversee value creation and research the product/services category basis the need of the customers and market analysis. Responsible for developing product roadmap for new launches and meeting all product launch timelines at the desired spec and quality.

- Conduct detailed spend analysis and bench-marking, evaluate market and competitive conditions and use as a basis to create data based Category strategies and sourcing activities

Marketing promotions :

- Should drive visibility plans, promotion plans and coordinate the same between the internal marketing teams. Oversee communication development and the creation and execution of marketing, promotion and merchandising plans for the different categories

Cross-Functional Capabilities :

- Should be able to fruitfully coordinate with sales, marketing, supply chain, import, finance/commercial and other functions of the organization.

- Drive key vendor relationship for the category, identifying strategic partners and negotiating better terms of trade and deals for customers

Inventory Management :

- Inventory health metrics (STR - Full season/Fresh, ROS per day, Stock Cover, Core inventory Share%, Etc)

- Ownership of all category specific marketing activities both on the demand and supply side

- Grow revenues and customer/driver base across the category

Desired Skills :

- Extremely passionate about creating value and making a strong impact

- Outstanding with numbers and business acumen. Able to grow a category to INR 100 Million in 1 year

- Good understanding of e-commerce