Market & Competition-

- Proactively and systematically monitors and observes competition, market trends, customer needs and the trends in Drywall construction methods; and analyzes the observations and makes key findings available

- Regularly monitors and updates market share overview in all building sectors (Sector mapping)

 - Analyses market and customer requirements as well as the price situation with support of sales team - Proactively works to find ways to increase market penetration 

- Conducts field studies on competitor products, and builds differentiated value proposition with practical approach. 

- Prepares supporting documents for Sales department (PIS, Product Presentation, Competitor comparison, Price analysis, etc.) according to country needs-Regularly visits of jobsites to observe Product handling of Doka products and to get feedback on Product improvement /changes, Provides market insights & reports market needs for better market understanding in specific areas

- Product Lifecycle Management

- Drives product innovation processes and product improvements in the country that also includes pricing, product specification and definition of supply chain-Generates new product ideas based on customer & market needs to fill potential product gaps-

- Creates the requirements of specifications for developments together with RPM and HQ and monitors the direction of developments with the requirements of the market-Manages & participates in projects within the product innovation process, product introduction, product improvement and product-relaunch

Product Portfolio / Strategy-

- Defines the Product strategy/Product Portfolio together with local management with support of Marketing head & Central 

- Category Lead - Regularly evaluates & maintains Product Portfolio to best fit to the market requirements

- Good understanding of customer's needs, knows how customer thinks and knows how to approach them

- Good analytical & Presentation skills

- Proactive and confident attitude, engaged personality

- Hands-on mentality and field experience

- Mobility and willingness to travel

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