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Product Manager/Brand Manager - B2B Marketing - IIM/ISB/FMS/MDI (4-10 yrs)
PRODUCT MANAGER / BRAND MANAGER (B2B Marketing ) (BANGALORE LOCATION) Mandatory - MBA Tier 1 / B School
B2B Marketing
Mandatory - MBA Tier 1 / B School
1. Product Marketing, planning and execution throughout the product life cycle management including: gathering and prioritizing product and customer requirements, defining the product vision and launching new products.
2. Work closely with engineering, sales, key customers, marketing and support to ensure revenue, profitability and customer satisfaction goals are met for the assigned product lines.
3. ATL / BTL - Promotional Campaigns
4. Develop the core positioning and messaging for the product including advertising.
5. DIGITAL MARKETING - Developing sales aids
6. Proactively communicate with senior management on the business and technical performance of the product
7. Track competition and provide inputs on trends and competitor's activities
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