Product Manager for a Leading Bank

- Achievement of Business Objectives: Numbers, NAV and FD

- To provide business inputs to the GIB Channel & senior management: NAV, CIB, Numbers, Inc Val, ATS

- Developing a product proposition and solution. Check and analyze the Union and State budgets and provide fund flow visibility to the Channel.

- Opportunity sizing at state level and tracking the same .

- Focused drive to acquire granular business under and work in close coordination with RBB & CSC to create joint working business value.

- Drive the mandates to be obtained across the States, inputs on State treasury integrations, USP to counter SBI monopoly and other sales enablers to be shared (customized) at State level.

- To provide direction to all channels by releasing regular updates.

- Extensive calling at GIB NSH, GIB ZH & GIB SH level along with regular reviews of the Team to be scheduled for better traction.

- Highlighting contribution of all channels, trends in sourcing, segment wise sourcing patterns

- Identify segments from existing data that have high ATS and share the success of channels / zones that have sourced these segments

- Identify top & bottom performing sourcing channels / cluster or zones with low ATS

- Check the health of the portfolio by identifying the following accounts that affect the health of the portfolio:

- Non-funded accounts

- Inactive accounts

- Share the data with the Channel and sourcing teams, discuss actionable on the same & execute the actionable in a structured manner

- Identify performing sourcing channels/teams & share as well as replicate their success stories across other sourcing channels/teams

- Running drive at product and channel level

- Tracking success stories and replication of the same across states.

- Liaising with the Solution Team for Solution implementation

- Liaising with Central Team wherever Mandates / LOR required

- Close co-ordination with the Central Team, GIB Channel, Process Team, Marketing Team

- Global Mailer, Did You Know and Teaser campaigns for Channel and sourcing channels.

Exploring new markets and segments :

- Work in tandem with the SH / AH to identify new segments and opportunities

- Create a plan along with ZH, SH and AH and ensure execution for acquisition of business in identified markets/segments

- Customized Government, Institution offerings to suit the requirements of identified markets/segments

- Provide internal targets to ZH, SH and AH for achieving business in the new market/segment identified for having focused business approach

- Take assistance of seniors in Product or Sourcing Channel

- Provide inputs GIB Solution team for developing new solutions for the Segment

- Work in tandem with other product teams to have a bundled offering for complete product proposition

Customizing Offers :

- Help GIB channels customize deals/ accounts by reviewing profitability of each deal, and guide the sourcing channels accordingly.

- Making customized offers & presentation.

- Liaising with marketing to get translations for offer letter in regional languages as when required.

- Making collaterals and decks.

- Provide inputs for Training Content

- Spreading awareness of the product & its value proposition among channels by conducting training of all channels

- Ease documentation process by updating FAQs and updating channels & RDVUs on the required documentation

- Ensure compliance of RBI / MHA / NSCI guidelines for respective products

Customer and Field/Client Visits :

- Visits to prospective customers with ZH and SH

- Support channel to Ensure primary banking relationship for each customer

- Identify cross sell opportunities during customer visits

- Periodical visits to field/locations and meeting ZH/CH and sourcing channels for collaboration.

- Prepare customer level and location/cluster level plans for seamless business acquisition

- Implement successes gained in one part of the country and replicate it identified set of clusters/locations.

Business updates to senior management and team :

- Provide monthly updates on business to seniors in relevant sourcing channel/teams and Product

- Ensure clarity and accuracy of data and MIS

- Work with fincon on streamlining data and MIS on regular basis

- Management of Portal and Dashboard-

- Management of the Government Portal (Sub Folder) .

- Regular update on the content.

- All PPT, offer letters and Mandates needs to be updated.

- A dashboard for visibility of the Numbers and Value across states and channel.

- Revision of Brochures / Services & Fees Leaflets / Other Communication Material for customer communication

Competition and Market analysis :

- Understand and evaluating the Market Size/Opportunity and Competition Business Strategies

- Review competition offering on a regular basis

- Update the channels on the overall market opportunity and competition offerings

Skills must have : Understanding of government budgets, structure, and government schemes |Sales | Banking Product & Process Knowledge | Regulatory Knowledge | |Knowledge of Competition & Current trends in financial Industry

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