Product Manager - AdTech Startup

- Do you want to work with the company which solves real time challenges by using Artificial Intelligence, Data Integration & Analytics, then read on.

- Our client is an Ad Exchange startup redefining health care marketing.The startup has built an integrated marketplace for advertising to health practictioners by allowing them to access multiple digital health care platforms via single window. They have developed a patented technology that allows them to do precision targeting of ads for the physicians using programmatic media. They are soon to expand their services in the USA.

- The founder is a qualified physician an innovator at heart. He has immense experience in health management sector and has worked for international healthcare organizations.

As a Product Manager, you will be work towards developing products that are valuable, innovative and successful, while also planning and managing the established initiatives on behalf of company with all its publisher partners.

What you will do:

- Leading diverse, cross-functional teams for products and features launch, right from requirement gathering to product / feature go-live.

- Ensuring that projects/ products are managed and completed to specification, within an established time frame.

- Improving on user-funnel conversion metrics with strategic placement of process triggers and reduction in number of steps to complete the process.

- Creating & implementing analytics framework to drive intelligent product & business decisions using Google analytics, Google Data Studio & Tableau.

- Supporting Manager/ Director in owning and developing strong relationships with the partners and key stakeholders at all levels

- Representing company and managing partner onboarding and implementation process including product, channel and partner activation, campaign launches, and ad-hoc projects

- Serving as the main point of contact for delivery and activation questions from the partner and issue resolution as needed. (i.e. communication and expectation setting, raising tickets)

- Understanding and communicating relevant new products, features, and capabilities as they become available and ensuring successful deployment and activation with your partners

- Enhancing product features based on partner and customer feedback, while also keeping a keen eye on market trends and competition.

- Leading Client Training (facilitating training programs, if required along with Directors)

What you need to have:

- 4+ years of work experience

- Understanding of adtech platforms and ideally have had hands on exposure with a DSP & SSP

- Experience with marketing campaign design, campaign management, and analysis preferred

- Understanding of healthcare industry and facilities and app / website features.

- Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done

- Collaborative mindset - able to partner with partners externally

- Strong customer facing communication skills, both written and verbal

- Individuals who work well in a collaborative environment and pay meticulous attention to detail