- Closely monitor changing market dynamics on various important aspects like pricing, production plans, product placement, key product improvement, competition and tracking.
- Suggest new SKU's at profitable price points to improve share and consumer preference. Drive product launches and scale-up as per the brand calendar.
- New product ideations/developments/project management/introduction in line with Annual business plans.
- Product improvement plan, measuring new product contribution and range selling.
- Product benchmarking wrt global and domestic market trends(ASP improvement)
- Business development through, i.e business growth in addition of new segments.
- Price Mapping (MOP, DNP, MRP)
- Develop /Implement sales training modules and report progress on key matrix.
- Drive channel participation, wrt achievement of business plans.
- Sellout management.
- Tokens and targeted painter promotions, displays shop boy trainings and trade or dealer events.
- Enhance dealer portal usage.
- Work with various external/ internal research entities to develop market insight and analyze market trends.
- Plan annual budget and activity calendar for various market development activities.
- Conceptualize, execute and settle various consumer promotions to increase width and depth of placement.
- Maintaining healthy relation with cross functional teams like Supply chain, IT, Packaging, R&D and commercial for enabling collaborative work.
- Engage with supply chain and operations teams for sales forecasting and inventory management of newly launched products. Facilitate a smooth handover to distribution system post product stabilization.
- Create different training modules for internal team as well as end users to generate awareness and give hands-on experience of the products.
Candidate Requirement :-
Candidate From -- FMCG / Consumer Durable / Lifestyle Brand / Home Appliances / Building Material / Automobile / Electrical Fittings
MBA -Full time
Candidates - Across India, willing to work in Mumbai, can apply
Narayan Iyer
PAN India Recruiters
Mumbai .
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