- Create buy-in for the product vision both internally and with key external partners
- Determine customers' needs by specifying the research needed to obtain market information
- Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes
- Assesses market competition by comparing the company's product to competitors' products
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
What makes you qualified:
- Strong problem solving skills and willingness to roll up one's sleeves to get the job done
- Understanding of the complete Product Management Life Cycle
- Strong execution skills - Ability to handle obstacles and roadblocks at each stage of the product life cycle
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