Consultant at Spectrum Talent Management
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Product Management/Marketing Role - Chemical (8-15 yrs)
Market Research & market intelligence
- Continuously analysing market, sales and distribution efficiency and identifying areas of improvement
- Monitoring market share in selected identified markets
- Monitoring product penetration, product pricing etc.
- Continuously analysing competition market moves thru data analysis
- Continuously analysing secondary sales data
- Action plan to improve our positioning against competition.
New product identification
- Recommends changes in product portfolio as per market needs.
- Identifying Customer needs for new products
- New product identification in adjacencies
- Identifying and developing an outsourcing partner aligning with sourcing.
Ensuring Customer Satisfaction
- Conducting Customer Satisfaction Survey etc.
- Operates the - On Line- customer complaints handling module, identifies bottlenecks in speedy resolution and develops
SOPs towards this end.
- Ensures speedy resolution of customer complaints through robust design and follow-ups
- Eliminates repetitive complaints through generation of themes for attacking the root causes of problems
- Train the sales persons in best practices with regard to the handling, charging and other selling skills
- Creating a marketing plan - Product Specifications and features, price positioning, promotion plan and packaging
- Inventory Management
- Conduct training's for dealers/technicians for new product launch
- Sales analysis
IMS & SOPs
- Ensuring IMS compliance s
- Improving, managing and reviewing the effectiveness of SOPs
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