Rupeek:
Rupeek is India's fastest growing asset-backed digital lending platform. Rupeek is on a mission to solve credit needs of households and small and medium businesses in India. More than 90% of Indians don't have access to formal credit. Unsecured credit is expensive and has limited availability.
On the contrary, 95% of Indian household net worth is in some form of assets. Rupeek's technology led platform enables customers to get credit against their assets making credit accessible to the masses in a fair and convenient manner.
Rupeek started its journey with a focus on gold as an asset. Indian households have a unique relationship with gold holding over 25,000 tonnes. Only 5.5% of this gold is used to obtain formal credit due to friction involved in the process of getting credit and fear of losing gold.
Rupeek solved this problem over the last 5 years by providing doorstep gold loans and transformed the way gold loans are disbursed in India. More than 1 lac customers who were earlier resistant to getting gold loans now use Rupeek's digital platform to avail credit. Gold loan category alone is estimated to be at 20B USD in annual disbursement. This is just a start and Rupeek intends to launch many more financial products spanning across multiple asset classes in near future.
Founded in 2015 by Sumit Maniyar, Rupeek is present in over 25 cities in India and has touched over 1,00,000 customers. Headquartered in Bangalore, Rupeek's investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital.
How your skills and passion will come to life at Rupeek :
- You will be a product leader in the new initiatives vertical at Rupeek as we accelerate innovation in the asset backed lending space
- Build new products ground up as part of new initiatives charter at Rupeek
- Work backwards from consumer insights, build products, establish product market fit through rapid experimentation and product iterations
- Interface with senior leaders within the company and outside the company to identify opportunities to partner /leverage
- Define product roadmap consistent with the short term & long term strategy
- Own the customer experience for the entire product lifecycle
- Ownership of product metrics which are critical to delivering business goals
- Continuously challenge & disrupt the status quo across different realms of products & reach to newer heights of customer experience & operational efficiencies
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