Product Lead - Education Segment - Bank

Product Lead will be responsible for growth in Education segment business as part of institutional business of the bank.
 
JD :

Business Development : 

- Product Lead will be responsible for growth in Institutional book size as per assigned Targets.

- Product lead has to Scope, Identify the untapped opportunities and drive acquisition across states in the below mentioned broad categories to achieve the assigned targets :

1. Daycare centers/Montessoris/Pre Schools/Nursery schools

2. Primary Schools, Secondary Schools (Private/Govt.)

3. Colleges (Private/Govt.)

4. Universities (Private/Govt.)

5. Education Boards - State & Center

6. Vocational institutions

7. Coaching classes

- Tracking of Balance of the segment on regular basis and reporting to management regularly as well as on reviews and monthly reports.

- Market Research, Competition analysis, existing data analysis for continuous improvement in product and portfolio growth.

- To provide existing products & solutions to both existing and new to bank Institutes:

- Solutions

- Products

- Impact

- e-Campus

- Multipurpose Cards

- Ease of making payments @ various predefined points

- e-Branch in Campus

- KIOSK / ATM

- Acquisition of Salary accounts, cross sell of digital products

- Smart Hub

- PG - UPI / BHIM / DC / CC / NB/ QR

- Real Time Basis Recon

- eCMS

- RTGS / NEFT / IMPS / ACH

- Fee Payment from Non HDFC Bank Branches

- eNET

- RTGS/ NEFT/IMPS

- Vendor & Salary Payments

- Value Added Services

- Integrated Reports / Web Based MIS Portal

- Customized Reports

- Smartbuy

- Platform for promoting services to HDFC Bank customers

- Outreach avenue for select service providers to promote services to 45 million HDFC bank customers

- Identify the requirements of the training centers/students and accordingly proposing the customized solutions.

- Spearhead the projects and Imparting / arranging the product trainings to the RBB/GIB team on new products/ solutions being introduced in education segment from time to time.

- Product Lead has to coordinate and communicate with all the stake holders i.e with respective GIB Solutions Team, Product, RBB, solution sales & GIB channel teams for business development.

- To create and develop relationship with Key Accounts through meaningful engagements.

Drive Initiatives :

- Drive collection solutions specifically for Fee collection which is the main source of income for these institutions.

- Additionally various payment solutions can be offered to the institutions to acquire complete end to end requirement of the institution.

- Opportunity - Online and Offline payment and collection solutions like Payment gateways, POS, QR, CMS, Smart Hub, Smart buy, etc

- Drive to Coordinate with empaneled vendors for providing ERP solutions to schools and to identify new vendors for best product offering and optimizing opportunities

- Basis segment requirement conceptualize & provide customized products and solutions in co-ordination with GIB Solutions team, BTG, WBO, Aggregators and empaneled vendors.

Coordination:

- Responsible to work in close coordination with all stake holders/cross functional depts. such as Payments, WBO, RBB, Trade team, General Insurance, Group Medical Policy for staff, CV loans, WCs, etc. for developing new products and solutions.

- Act as an efficient bridge between GIB and all other departments for channel requirements like marketing, compliance, legal, various other product teams, etc.

- Understanding channel requirements and competition practices, considering risk parameters, and recommending changes in existing processes to ensure minimum opportunity loss for the business.

- To develop and promote bank brand in Education segment by carrying various marketing initiatives.

- Spearhead the projects and Impart / arrange the product trainings to the RBB/ GIB team on new products / solutions in segment.

Portfolio Management:

- To circulate the new mandate to branches and GIB team, PAN India and champion the acquired mandate with an objective of Increase in NAV & CIB.

- Identify opportunities within education institutes like vendors, service providers whom we can onboard on our smart buy platform and get their business as well.

- Basis segment requirement conceptualize & provide customized products and solutions in co-ordination with GIB Solutions Team, Solution Sales team, BTG, WBO, Aggregators, ERP Solution Providers etc.

- Monitor the Cost to Income of the segment & account level on a monthly basis

- Work on reduction of Cost to Income by taking appropriate cost reduction and income enhancement actions

- Identify X-sell Opportunities in the education portfolio in-order to improve the overall profitability of the channel & the bank.

- Need - Gap analysis vis-a-vis competitor's offerings and providing with feedback to the respective product teams, thereby enhancing the product capability - being one step ahead approach.

- Scope and Introduce alternate channels operating in the field of education and look for new partnerships with the bank to further improve our market share in the education segment.

- Product Lead will be responsible for improving activation and cross sell in the existing book with the help of Solution Sales Team and RBB team.

- Product Lead will be responsible for replicating the success stories of focused departments & schemes across all states.

- Spearhead the projects and Impart / arrange the product trainings to the RBB/ GIB team on new products / solutions in Healthcare segment.