Product Head/Product Marketing - FMCG/Consumer Durable

Product Head

Job purpose & Scope Business Planning :

- Develop blue print for the business with target Top Line and Bottom Line Grow the products in revenue and market share through well-developed business plans

Major Areas of Responsibilities :

Profit Planning :

- Plan yearly budget in alignment with the business plans and manage the cash flow to ensure profitability

- Constantly monitor Product Decisions, Pricing Policy, Channel Mix, Sales Plan, Marketing Plan to improve Gross Margin levels

- Align with the key stakeholders to ensure that the projected Gross Margins are achieved

- Analyze and update all concerned data regarding all the key variables that impact Gross Margin Product Planning:

- Provider leadership and direct product planning

- Devise and plan product strategies to ensure growth on the top line and bottom line, and spread is achieved

- Devise and implement product mix & pricing strategies

- Review on key performance parameters to ensure effective delivery on business requirements

- Tract the activities of the team through various reports and analysis and provide immediate feedback to the team on areas requiring focus

- Develop a renovation plan / road map for product portfolio.

- Continuously benchmark portfolio with competition & ensure lead in differentiated products

- Industry, Competitive Analysis - Identify opportunities

- Develop Market intelligence Cross Team Management: Operational Support to Sales, Service, Logistics & SCM Teams - Provide support to the sales team with solutions for speeding up execution

- Establish trade relationships by meeting key accounts and engaging in open discussions

- Monitor and keep a track on the activities of Supply Chain Management to ensure delivery as per plan Person Specifications

Essential Qualification : MBA from premium institutes

Desired Qualification : MBA from premium institutes ( preferably top 10)

Experience : 10-15 Yrs.

Industry Preference : FMCG/CD