- The role will be responsible for managing the Products lines, extensions, NPDs from concept to design to market.

- The incumbent shall keep updated on the competitor landscape, contemporary lifestyle advancements, demographics, psychographics, assess markets, anticipate business requirements and emergence of products in kitchen and home appliances.

- Being the custodian and owner of the product, sy'he shall liaise with R&D team for design & development, finance team for pricing, procurement function for driving economics of sourcing, manufacturing team for timely delivery of products and commercial teams for driving sales

- Design contemporary competitive schemes and POS promotional strategies during various seasons so as to maximise market opportunities

- Product Life cycle management

- Drive improvements in Market Share across various States and Markets

- Partner with Channel Sales Heads, RSMs & State Heads to improve reach & penetration

- Drive Products to economies of scale. Measure impact of each intervention, POS strategies, execution maps etc.

- Constantly Scan environment for contemporary product offerings, competitor landscape, demographics, psychographics for assigned product categories.

- Mapping Customer Perceptions for relevance & contemporariness

- Dovetailing Market Expectations into design, development and execution

- Benchmark and study the Product portfolio and address gaps in offerings vis a vis customer perceptions and needs

- Parther with the R&D teams for design, development, redesign, NPD

- Plan & design Product Roadmap and run design sprints

- Establish compelling rationale for Product Design/Redesign in terms of Price / Revenue model

- Liaise with the sourcing team for economics of sourcing so as to drive Cost Leadership with Quality

- Partner with accounts and costing team for finalising price points, schemes whilst improving Gross Margins

- Partner with the Channel Sales Team for timely forecasting leading to finalisation of S&OP plans

- Liaise with COO & Manufacturing teams to drive timely availability of Products with Quality

- Managing lnventory / Liaise with Supply Chain for timely servicing of orders

- Partner with Marketing team for ATL/BTL design complimenting the POS promotions & schemes

- Partner with Service teams for timely Customer Responses, Servicing so that the brand reputation is built

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