Product Head - Consumer Durables - NBFC

Industry - Banking

Skills - Product Development, sales management, consumer durables

Job Type - Permanent

Job Description

- To be a part of the one of the top 3 NBFC'S in Lending space

- Leading the Product team for the Retail Product Suite

Client Details

A well established brand and top 3 player in the Lending space, today their product suite comprises of a well-diversified look, with equal weightage and focus given to the secured & unsecured lines of business. Having seen a y.o.y cumulative growth of 50% in both top-line and bottom line, sustainable profitability continues to be the key management agenda.

The company has a well-defined vision of being one of the most reputed and material financiers within the lending space - spread across both retail HNI and corporate clientele. With significant investments made in their process and system infrastructure they are already in the preparatory mode for the next level of growth and are one of the only financial entities certified for ISO 9001:2008 across all business processes.

Description

- Develop product positioning and messaging that differentiates your consumer durable products in the market

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Strategic Alliances- Entering into strategic alliances with various manufacturers ang chain of stores to offer them the most viable deals to increase the sales numbers

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Reviews and endorses product programs, new product proposals, product propositions & strategies to ensure the development of strong and differentiated 'best-in-class' product offerings

- Encourages discussions/ feedback mechanisms on product themes with key clients, brokers/ DSAs and understand their needs & help to develop product strategies customised to their requirements

- Constantly reviews the product basket and recommend changes for competitiveness and improving customer experience/ organizational profitability

- Sets up an effective product training mechanism for the sales teams and channel partners for effective sales

- Responsible for delivering the look and feel of the overall product collateral/presentation in accordance with segmentation requirements for each business segment

- Leads product pricing and channel costing for each customer segment and product segment and accordingly

- Oversees the development of product specifications in the IT systems, accounting systems and undertake necessary documentations for process notes, approval matrix, etc for the same

- Undertakes risk, regulatory and compliance assessments for all new product development and existing product modifications

- Ensures compliance and adherence to internal compliance policies, NBFC guidelines and external regulatory (SEBI/RBI) guidelines in product design

Profile

A successful candidate must be:

- Minimum of 10 years of relevant experience in a fast-paced, product-oriented, consumer driven company

- Demonstrated competence with Sales, business development, product know-how, marketing data research, analytics, assortment mix management & knowing the pulse of the market

- Strategic marketing, portfolio management, and new product introduction expert

- Seasoned professional in the product domain

- Expertise in innovations & launching product in the competitive markets

- Define new products and features with specs, wire frames, and product flows

- Analyze the user impact of product features and define key metrics for success

- Should have expertise in managing the campaigns for promotions of various products along with the marketing teams

Job Offer

- To be a part of the one of the top 3 NBFC'S in Lending space

- Leading the Product team for the Retail Product Suite

Contact - Bhavik Doshi -

The Apply Button will redirect you to website. Please apply there as well.