Product Engineering Services - Software/Services Product Marketing

Product Engineering Services

Job Description :

Market Planning & Analysis :

- Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis.

- Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed.

- Core Competency Identification & Brand & Positioning

Positioning & Messaging :

- Value Proposition Development

- Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services / Solutions

- Develop vertical-specific content and materials to better reach target industries and partner-specific materials

Go-to-Market :

- Field Marketing Programs - Define the field marketing programs - trade shows, drive promotions, webcasts, websites, and direct mail.

- Thought Leadership - Create Point-of-view papers

- Public/Analyst Relations

- Digital Marketing - Blogs, Social media, Website development and traffic analysis

- Collateral - Video, high quality designed brochures, videos, scenarios, story boarding

Customer Relationship :

- Account-Based Marketing

- Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles

Marketing ROI :

- Develop and track budgets.

- Measure success of various marketing campaigns.

- Drive profitable sales, brand growth and loyalty for a number of solution marketing areas

- Help achieve product business objectives and revenue goals.

Ideal Candidate Should Have :

- 15 or more years of software/services product marketing experience

- Excellent verbal and written presentation skills

- Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development

- Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers

- A deep understanding of the enterprise Information Technology services market

- Engg + MBA from a premier B-School