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12/06 Suruchi
Talent Acquisition at Silver People

Views:2188 Applications:46 Rec. Actions:Recruiter Actions:12

Product Content Specialist - FinTech (4-10 yrs)

Bangalore Job Code: 708072

- We are working with Indian FinTech company and is looking to hire an enthusiastic Product Content Specialist to take part in a complete marketing experience and lead every facet of the product's journey.

- As Product Content Specialist, you will need to quickly become an expert on the products, the market, our customers, our competition, and be able to translate this knowledge into high-impact materials that clearly communicate the value of our products to the marketplace. This role works in close cooperation and liaises with product management, marketing teams, external customers, and sales.

- Someone who understands and empathises with customers and loves technology. And can connect the two. An experience of working in a B2B enterprise / product company will be a huge plus.

- We are looking at someone who is creative, solution-oriented and passionate.Someone who understands product and can simplify the benefit to the customer; We work in a fast-paced environment, so the ideal Product Marketing Content Specialist will be able to hit the ground running.

What is the Job like?

- Develop and manage product collateral creation including datasheets, whitepapers, case studies, and other sales support materials

- Collaborate with content marketing on website and other content to drive sales through clear, high-impact company and product information

- Develop vertical-specific content and materials to better reach target industries and partner-specific materials to support our key partners

- Develop and implement product positioning and messaging that clearly differentiates our products in the marketplace

- Communicate the value proposition of our products to organizations and develop the sales tools that support the selling process of our products

- Create high-impact internal sales collaterals and customer-facing materials that clearly communicate the value and unique advantage of our products including sales presentations, ROI calculators, needs analysis tools, scripts, letters, and positioning documents

- Through interpretation of market intelligence, become the expert on our buyers, how they buy and their buying criteria

- Research and analyze trending and competitive content within the industry and stay up to date on the latest content marketing trends

- Optimising the buyer journey lifecycle by providing collateral/assets and increase the sales velocity for both inside and direct sales teams

- Assess the effectiveness of the content collaterals that support your products on an ongoing basis, and report back to the business on required changes

- Measure what works, what doesn't work, and drive decisions based on data

Who should apply for these roles?

- You have 4+ years of overall experience

- You should have experience with creation of marketing collateral and overall content (blogs, white papers, brochures, etc.) for an organization, preferably in the SaaS industry

- You love technology and are able to dive deeper into a product and its features and benefits without getting technical

- You understand the value of research and have an awareness of who your audience is

- You have immaculate written and oral communication skills

- You are very hands-on and a go-getter

- You are solution-oriented, creative and passionate, think out of the box

- You have a determined attitude along with the ability to take criticism constructively

- You can work on crazy timelines yet not forget to have fun

- You have a great sense of humour

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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