Product Communication Manager - Automobile

Product Communication Manager will be instrumental in establishing and conveying the product position through planning, creating and communicating through different channels

A) Content Creation & Development

1. Convert the technical content into sales promotion material

2. Develop appropriate marketing communication for existing and new products for supporting the field team

3. Design & prepare Awareness, Consideration and Conversion Tools

4. Application/Segment specific content creation & development

B) Product / Market Communication

1. Work closely with the brand, digital and PR team to identify and promote the content

2. Develop, design, implement, and facilitate a marketing communication plan

3. Manage communications across all channels for area of responsibility including print & digital

4. Support the GTM teams in creating effective communications/brand message during BTL activations/ launches etc.

5. Updating of all promotional material, including sales aids, brochures, posters and other POP

6. Release timely Marketing Communication/Bulletins for Product Introduction and Upgrades

C) Competence Development:

1. Support competency management team with suitable material and help in developing various tools

D) Market Intelligence & Update

1. Understanding of New Trends, Technology and Regulations

2. Customer interactions to understand the usage pattern; operating parameters and other aspects that would help in

better understanding of transport operations

3. Keep update on competition collaterals