Founder at Armour Corporate Services
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Product & Brand Marketing Role - Advertising/BFS (7-12 yrs)
Product and Brand Marketing
1. Lead to generate strong momentum ahead of new product launches
2. Brand & marketing campaigns
3. Leading the company's efforts in participation & management/organizing - Conferences & Industry gatherings
4. Support in internal & external communication
5. Focus on implementing programs that consistently generate new, high-quality leads for our company
6. Build trust and create a conversation with potential customers through events, campaigns, and specific calls to action.
7. Gather Market intelligence & understand the competitive landscape
8. Collaborate with product management and marketing communications to develop product positioning
9. Co-branding with corporate/service partnerships
10. Focus on implementing programs that consistently generate new, high-quality leads for our company
11. Assist in scaling up the business leads by setting up paid campaigns on relevant social media platforms like Google, YouTube, LinkedIn, Facebook, Twitter etc.
12. Responsible for building traffic and driving quality leads.
13. Manage the social media handles and content calendars for the organization.
14. Create and identify new marketing strategies that drive interest and help our sales teams in lead generation/capturing new customers.
15. Analyze and ensure return on advertisement spends (ROAS) for all marketing spend.
16. Website content ownership and management
17. Identify and track opportunities for frugal marketing/visibility such as relevant award shows, thought leadership opportunities, etc. for CMS to participate in
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