Product/Brand Manager - Diabetic Portfolio (4-14 yrs)
Diabetic Portfolio / MNC Mumbai
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
- Brand differentiation within the Therapy space
- Achieve brand Sales and EI targets
- Undertake minimum 15 days of fieldwork to capture insights and field feedback
- Conduct research as per the brand need and therapy requirements (on advice of marketing planning manager)
- Key Information Areas to be Developed through market research:
- Current and Future Potential Assessment of Target Molecules within Government Setups in India
- Unmet needs in existing molecules that are available in the market - Ensure process/ task adherence
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
- Making a list of upcoming orders, coordinate with institution team, prepare required documents, maintain complete data and close the loop
- Current Landscaping at All India Level and Local purchase by key accounts, State Governments, Other Government hospitals if any; Price points, Volume purchases etc.
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