Product Analyst

Product Analyst - FrontRow

Responsibilities:

- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different verticals

- Excellent problem solving skills and the ability to make sound judgments based on trade-offs for different solutions to complex problem constraints

- Defining and monitoring KPIs for product/content/business performance and identifying ways to improve them

- Should be a strong advocate of data driven approach and drive analytics decisions by doing user testing, data analysis, and A/B testing

- Help in defining the analytics roadmap for the product

- Working with stakeholders, including Customer Support team, Customer Success team and senior executive management to address customer/product problems effectively.

- Providing regular reports to the management on product performance and issues.

- Managing prioritization and trade-offs between customer experience, business impact and product performance.

- Working with the PM team during the sprint releases to help enhance the product with long-term solutions for product issues.

- Driving the collection of new data that would help build the next generation of algorithms (E.g. audience segmentation, contextual targeting)

- Explain trends across data sources, potential opportunities for growth or improvement, and data caveats for descriptive, diagnostic, predictive (including forecasting), and prescriptive data projects

- Develop user archetypes and build dashboards to demonstrate their usage patterns

- Capture and document data user stories, use cases, and workflows