Demand Generation Manager

Procol is India's fastest-growing procurement technology company.

Founded in 2018, Procol's solutions have been securely deployed at many $1B= global companies helping procurement teams reduce costs, digitize procurements, and improve compliance by

replacing emails and excel workflows with the world's most easy-to-use and secure e-sourcing platform managing a spend of - 5000 Cr+. Procol is rated 4.9/5 - by trusted enterprises on G2 and has been featured by Forbes.

We're a team of ex-Google New York, Zomato, OYO who've worked at high-impact, growth companies and believe that we're on the journey of building one. Backed by investors like Blume Ventures, Sequoia Surge, Beenext, and Rainmatter.

Hiring for Demand Generation Manager:

We are looking for a Demand Generation Manager to develop and implement strategies to generate leads and revenue for the company. You will be responsible for working closely with the sales and marketing teams to align efforts, and using data and analytics to measure and impro ve performance.

The ideal candidate will have experience in demand generation, a deep understanding of the sales process, and strong analytical and communication skills.

What you'll do:

- Develop and implement demand-generation strategies and campaigns

- Work closely with the sales and marketing teams to align efforts and drive revenue

- Use data and analytics to measure and improve the performance of demand-generation efforts

- Grow distribution across all channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.

- Develop a comprehensive demand generation strategy and plan across multiple inbound and outbound channels to drive SALs

- Develop and maintain relationships with partners, influencers, and other stakeholders

- Create and manage demand generation budgets and forecasts

- Measure and report on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue

- Identify and resolve challenges and conflicts within the demand generation process

- Provide training and support to team members on demand generation best practices and tools

- Attend industry events and conferences to build relationships and promote the company

What you'll bring:

- 4+ years of experience in B2B demand generation experience in SaaS or a related field.

- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.

- Proficiency in marketing automation and CRM software

- Strong analytical skills, with experience analyzing data and making data-driven decisions

- Knowledge of sales techniques and strategies

- Excellent communication and collaboration skills

- Ability to prioritize and manage multiple tasks and projects

- Strong problem-solving and decision-making skills

- Flexibility and adaptability to change

- A desire to learn and grow in the demand generation field

Why you'll love Procol:

- Work on one of the fastest-growing start-ups with the potential to influence an enormous market and positively impact millions of people

- Collaborate with dynamic and passionate peers across the company, who will challenge and stimulate you every day

- Build and earn ownership of a key part of our business while working directly with the company's leadership team

- Competitive salary and benefits

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