09/01 Anjan Das
Head - HR at Pristyncare

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Pristyn Care - Head - Brand Marketing - IIT/IIM/ISB/Insead/HBS (8-10 yrs)

Gurgaon/Gurugram Job Code: 880222

Job description :

- Manage pristyncare brand consisting of the creative, design, media, PR, online reputation management, social media, ATL and BTL

- Build lean brand marketing strategies and execute marketing plans to establish and maintain brand presence in the market across India (Tier-II & III cities as well)

- Devise optimized marketing mix & execute brand plans with timelines and cost-effectiveness.

- Develop accurate project priorities, schedules, and budgets for the execution of brand management programs.

- Develop suitable brand initiatives to position the brand and work on campaign idea development & creative production.

- Work closely with the leadership team & other functional heads for building and strengthening all the brands that the organization endows across the market and to strengthen core brand values.

- Work with external partners including leaders in the medical & healthcare fraternity, hospital groups, governmental entities, and pharma companies to collaborate for brand expansion.

- Identify and partner with external brands to build cross/consumer promotions.

- Conduct regular brand health studies to track pristyncare brand awareness, brand trust & brand pride, to draw marketing plans basis the results of brand tracks in order to drive brand growth.

- Build and maintain strong working relationships with other departments not limited to sales, enterprise, content, operation, customer experience & technology.

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

Required Candidate profile :

- Postgraduate degree in management from reputed institutes - IIT/IIM/ISB/Insead/HBS

- Proven work experience of 8 to 9 years in brand management and marketing

- Strong communication skills to lead board-level discussion on brand strategies

- Proven team leader well versed in managing brand marketing teams

- Ability to work in a start-up and agile environment.

- Pristyn Care is a Series-C Sequoia funded Healthcare Startup. Founded by a team of Ex-Max & Medanta Doctors & Ex-UrbanClap, Mobikwik folks, we are disrupting the surgical ecosystem. In 5 years, we aim to be the largest distributed (full stack) surgery platform in India.

- A team of ~600+ today with folks from pedigree backgrounds, we are looking to bring onboard teammates who can bring in the hustle and problem-solving attitude to help build Pristyn into a formidable company.

- Pristyn Care is focused on building a healthcare ecosystem delivering surgical care, hospital admission, doctor's consultation, pre and post-surgical follow-ups, reimbursements, and hassle-free insurance claims. The platform's "care buddies" assist patients through their surgical journey.

- We built an asset-light healthcare ecosystem of 90+ clinics and 400+ partner hospitals across 22+ cities. The platform claims to have over 90+ in-house super-specialty surgeons with expertise in general surgery, ENT, urology, gynecology, vascular, and cosmetic surgeries.

- Procedures are performed using advanced laser and laparoscopic techniques; the company claims to have successfully performed 13,000+ surgeries till date.

- Read more at: https://yourstory.com/2019/12/funding-alert-pristyn-care-series-b-sequoia-greenoaks-hummingbird

- Read more at: https://tech.economictimes.indiatimes.com/news/startups/pristyn-care-raises-4m-series-a-funding-led-by-sequoia-india/69630106

- Read more at: https://www.linkedin.com/pulse/linkedin-top-startups-2019-25-hottest-indian-work-now-linkedin/

Women-friendly workplace:

Maternity and Paternity Benefits

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