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17/05 Anjan Das
Head - HR at Pristyncare

Views:670 Applications:186 Rec. Actions:Recruiter Actions:164

Pristyn Care - Head - Brand Management - IIT/IIM/ISB/INSEAD/HBS (7-10 yrs)

Gurgaon/Gurugram Job Code: 822677

Job description : 

- Manage pristyncare brand consisting of the creative, design, media, PR, online reputation management, social media, ATL and BTL

- Build lean brand marketing strategies and execute marketing plans to establish and maintain brand presence in the market across India (Tier-II & III cities as well)

- Devise optimized marketing mix & execute brand plans with timelines and cost-effectiveness.

- Develop accurate project priorities, schedules, and budgets for execution of brand management programs.

- Develop suitable brand initiatives to position the brand and work on campaign idea development & creative production.

- Work closely with the leadership team & other functional heads for building and strengthening all the brands that the organization endows across the market and to strengthen core brand values.

- Work with external partners including leaders in the medical & healthcare fraternity, hospital groups, governmental entities, and pharma companies to collaborate for brand expansion.

- Identify and partner with external brands to build cross/consumer promotions.

- Conduct regular brand health studies to track pristyncare brand awareness, brand trust & brand pride, to draw marketing plans basis the results of brand tracks in order to drive brand growth.

- Build and maintain strong working relationships with other departments not limited to sales, enterprise, content, operation, customer experience & technology.

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

Required Candidate profile : 

- Postgraduate degree in management from reputed institutes - IIT/IIM/ISB/Insead/HBS

- Proven work experience of 7 to 10 years in brand management and marketing

- Strong communication skills to lead board-level discussion on brand strategies

- Proven team leader well versed in managing brand marketing teams

- Ability to work in a start-up and agile environment.

- Pristyn Care is a Series-B Sequoia funded Healthcare Startup. Founded by a team of Ex-Max & Medanta Doctors & Ex-UrbanClap, Mobikwik folks, we are disrupting the surgical ecosystem. In 5 years, we aim to be the largest distributed (full stack) surgery platform in India.

- A team of ~450+ today with folks from pedigree backgrounds, we are looking to bring onboard teammates who can bring in the hustle and problem-solving attitude to help build Pristyn into a formidable company.

- Pristyn Care is focused on building a healthcare ecosystem delivering surgical care, hospital admission, doctor's consultation, pre and post-surgical follow-ups, reimbursements, and hassle-free insurance claims. The platform's "care buddies" assist patients through their surgical journey.

- We built an asset-light healthcare ecosystem of 70+ clinics and 250+ partner hospitals across 16 cities. The platform claims to have over 70 in-house super-specialty surgeons with expertise in general surgery, ENT, urology, gynecology, vascular, and cosmetic surgeries.

- Procedures are performed using advanced laser and laparoscopic techniques; the company claims to have successfully performed 10,000+ surgeries till date.

- Read more at:

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Women-friendly workplace:

Maternity and Paternity Benefits

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