General Manager - Performance Marketing Role Summary : - General Manager - Performance Marketing establishes and implements digital strategy to drive revenue and grow business in Preventive healthcare D2C space. - The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI. Responsibilities : - To lead ROI driven paid advertising efforts on Facebook, compose -relevant ad copy, create new campaigns, develop and implement A/B tests on copy and landing pages. - Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid)-Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth. - Setting up attribution models, multi-channel tracking. - Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting. - Manage third parties effectively such as digital agencies and service providers. - Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results - Suggest Landing page optimizations for a better conversion rate on the e-commerce portal. The Ideal Fit : - Consumer mindset to understand user experience, persona, personalized marketing. - Jack of All Master of atleast one-Google, Facebook, Amazon, Flipkart & other Ecommerce channel - Strong attention to detail, problem-solver, and independent performer. - Brownie points if you have experience working with/in E-commerce. - Experience : 7-9 Years

Gurgaon/Gurugram

Pristyn Care - General Manager - Performance Marketing 

Pristyn Care - General Manager - Performance Marketing  ,Job Description for Pristyn Care - General Manager - Performance Marketing  in Pristyncare in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!

Job Description for Pristyn Care - General Manager - Performance Marketing  in Pristyncare in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!