Head - HR at Pristyncare
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Pristyn Care - Brand Manager - D2C Business - beatXP (4-6 yrs)
BeatXP by Pristyn Care is looking for a passionate and pro-active, out-of-the-box thinking Brand Manager to take up the responsibility of the brand and its presence on the whole. Who has the strong experience to manage a budget of Rs.50cr+ per annum.
Roles And Responsibilities
- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
- Develops the Marketing & Brand management strategy to support top line & bottom-line growth & foray into new segments and innovative products for the Organization.
- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
- Assumes overall responsibility for Brand Activation.
- Ensures coordination with the sales department to implement & monitor all marketing initiatives for the Organization.
- Ensures effective media evaluation & planning to attain maximum ROI by coordinating with key media providers.
- Drives the formulation of the marketing strategy encompassing the Organization.
- Understands the strategic business requirement of the organization based on the organization's growth focus and strategy.
- Develop strategies into detailed marketing plans and executions.
- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
- Strives to increase return on expenditure on advertisement & brand endorsement
Key Skills Required
- 4-6 years of experience in Brand Management and relevant roles
- Past experience of working with startups is preferred
- Metric-driven marketing Strategies & Campaigns
- Integrated Marketing Communications
- Agency/Vendor Management
- Proven experience in Product Positioning & Branding
- Digital & Social Media Marketing
- Experience in Market Research & Consumer Insights is preferred
- Ability to Advertise & Activate Campaigns
- Prepare, Implement and Monitor Annual Brand Plans
ABOUT THE COMPANY:-
Gurgaon based Fitness and Wellness Start-up, founded in 2020 in the wake of COVID-19 by Harsimarbir Singh, Dr Vaibhav Kapoor, and Dr Garima Sawhney.
beatXP aims to improve human lives with the help of technology and has introduced, , , Air Bikes, BP Monitors & many more to ensure we provide the latest good quality preventive healthcare & fitness products, that are accessible, affordable & could essentially improve human health & lifestyle habits.
At beatXP, our mission is to help everyone in this world to be inspired, live better and instill change in their life. beatXP believes that nature and science are most effective when combined, which is why we use latest technology to develop products of only the highest quality and standards which are clinically tested by the panel of doctors and approved by the product R&D team.
Our vision is to ensure customers have access to the latest healthcare & fitness products and the customers are always aware about their physical & mental well-being through beatXP outreach programs.
Our values are to be a pioneer in the health & wellness industry and to keep customer health & wellness as the core focus in all our efforts.
Visit beatXP at : https://beatxp.com/
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