Responsibilities:

- Manage Pristyn care brand consisting of the creative, design, media, PR, online reputation management, social media, ATL and BTL

- Build lean brand marketing strategies and execute marketing plans to establish and maintain brand presence in the market across India (Tier-II & III cities as well)

- Devise optimized marketing mix & execute brand plans with timelines and cost-effectiveness.

- Develop accurate project priorities, schedules, and budgets for the execution of brand management programs.

- Develop suitable brand initiatives to position the brand and work on campaign idea development & creative production.

- Work closely with the leadership team & other functional heads for building and strengthening all the brands that the organization endows across the market and to strengthen core brand values.

- Work with external partners including leaders in the medical & healthcare fraternity, hospital groups, governmental entities, and pharma companies to collaborate for brand expansion.

- Identify and partner with external brands to build cross/consumer promotions.

- Conduct regular brand health studies to track Pristyn care brand awareness, brand trust & brand pride, to draw marketing plans basis the results of brand tracks in order to drive brand growth.

- Build and maintain strong working relationships with other departments not limited to sales, enterprise, content, operation, customer experience & technology.

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

Required Candidate profile :

- Proven work experience of 4 to 5 years in brand management and marketing

- Strong communication skills

- Proven team leader well versed in managing brand marketing teams

- Ability to work in a start-up and agile environment.

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