07/12 Vinod
HR at Practo

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Practo - Senior Product Marketing Manager (5-10 yrs)

Bangalore Job Code: 642049

Job Title : Sr. Product Marketing Manager

Job Location: Bangalore, Karnataka, India

Job Description :

- Practo is at the intersection of h and technology. We build products and solutions that impact one of humanity's most personal aspects - health.

- We are looking for a senior marketing professional to lead marketing for our largest vertical, doctor search. Every month, millions of patients trust our doctor search product to help them find the right doctor and get the best clinic visit experience on the planet.

- The Senior Product Marketing Manager will own and drive the marketing for this business. She/He will be a strategic partner to the product and business heads. The individual will own traffic, transaction and certain revenue targets for the business as well.

Important traits required :

- 5-10 years of FMCG brand marketing experience

- 2-3 years of digital marketing experience

- Strong understanding of traditional channels such as radio, print, TV and outdoor marketing channels

- Strong understaning of digital marketing channels and tools including but not limited to SEM, SEO, display, Facebook, Instagram, affiliates etc.

- Highly data driven and comfortable with conversion funnel and customer journeys

- Strategic thinker

- Able to juggle multiple projects with ease

- Highly collaborative across multiple functions including tech, product and channel marketing teams.

- Prior experience and understanding of marketplaces a huge plus

Mandatory Skills : Brand marketing, Digital marketing, SEO, SEM, Facebook marketing, Strategic thinking, Offline marketing.

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