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11/07 Sachin
Associate Consultant at Wenger & Watson

Views:113 Applications:32 Rec. Actions:Recruiter Actions:2

PPC Campaign Manager - SaaS (6-11 yrs)

Bangalore Job Code: 1123469

You have:


- Minimum 6+ years of experience


- Professional certification in AdWords is a plus.


- Professional experience in analysis of data and reporting.


- Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google


- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends etc.


- General understanding of SEO and advanced digital marketing skills.


- Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.


- Understanding of HTML and XML will be an added benefit.


- Self-starter with a positive outlook.


- Analytical and inquisitive, with excellent attention to detail.


- Passionate about biddable media with a general thirst for digital knowledge and a significant interest in new platforms and channels.

What you'll do:


- Come up with new campaign ideas with basic framework, then flesh out all the details when approved


- Effectively manage a team of PPC Executives and PPC Specialists, ensure that every team member is motivated.


- Continually identify improvements in the process, bring up efficiency recommendations based on data and analysis.


- Execute google strategy based on agreed upon parameters leveraging a team of PPC Specialists and PPC Executives using data and process in specific regions.


- Participate and contribute in the growth of PPC channel strategy.


- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement in performance & regularly reporting to management.


- Manage PPC and Paid Media campaigns across all social and retargeting networks.


- Work with the CRO team to Implement A/B and multivariate testing to continuously improve ROI and performance.


- Use key programs such as Google Adwords, Google Analytics, Microsoft Bing, Yahoo etc. to analyse and report on all PPC campaigns for Replicon.


- Keep up to date with the latest developments and trends across PPC and Paid Media.


- Audit and validate the work of specialists and executives.


- Build an effective team and continually recruit to keep staffing level stable optimum.


- Oversee the team PPC Specialists & PPC Executives


- Mentor, manage and train the team members.

Women-friendly workplace:

Maternity and Paternity Benefits

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