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Portfolio Manager - Loyalty Program - Bank (8-15 yrs)
This is regarding opening a leading Pvt Bank as a Portfolio Manager- Loyalty Program
Designation : Portfolio Manager- Loyalty Program
Grade : Mid to Senior Level
Experience : Loyalty domain knowledge with 8+ years of experience into managing Loyalty portfolio.
Location : Mumbai
Job role :
- Leverage technology to deliver Cost and Customer Experience advantages
- Develop product roadmaps based on regulatory changes, competitive offerings, and business objectives
- Designed and administered client engagement plans for the existing portfolio
- Creating program KPIs and ongoing reporting to measure loyalty program effectiveness
- Manage lead the communication for loyalty section of the website and increase mobile app ownership
- Develop and implement strategies that grow customer base and drive sale & traffic, leveraging loyalty and cross selling programs
- Collateral, branding, software refinement
- Improve the reward program consistently to ensure seamless and friendly redemption process for customers
- Identify, highlight and attempt changes in portfolio, basis overall portfolio health, and cost of addition, servicing and bank's overall objectives
- Run campaigns segment wise, overall as required for promoting redemptions and spending on cards
- Improve the reward program consistently to ensure seamless and friendly redemption process for customers
- Designed comprehensive customer behaviour analysis framework
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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