Portfolio Manager - Loyalty Program - Bank

This is regarding opening a leading Pvt Bank as a Portfolio Manager- Loyalty Program

Designation : Portfolio Manager- Loyalty Program

Grade : Mid to Senior Level

Experience : Loyalty domain knowledge with 8+ years of experience into managing Loyalty portfolio.

Location : Mumbai

Job role :

- Leverage technology to deliver Cost and Customer Experience advantages

- Develop product roadmaps based on regulatory changes, competitive offerings, and business objectives

- Designed and administered client engagement plans for the existing portfolio

- Creating program KPIs and ongoing reporting to measure loyalty program effectiveness

- Manage lead the communication for loyalty section of the website and increase mobile app ownership

- Develop and implement strategies that grow customer base and drive sale & traffic, leveraging loyalty and cross selling programs

- Collateral, branding, software refinement

- Improve the reward program consistently to ensure seamless and friendly redemption process for customers

- Identify, highlight and attempt changes in portfolio, basis overall portfolio health, and cost of addition, servicing and bank's overall objectives

- Run campaigns segment wise, overall as required for promoting redemptions and spending on cards

- Improve the reward program consistently to ensure seamless and friendly redemption process for customers

- Designed comprehensive customer behaviour analysis framework