Assistant Manager at Porter
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Porter.in - Social Media Marketing Manager (2-4 yrs)
- Community Building : Be the brand ambassador for Porter - Conceptualise, implement & organise - Effectively reach out to potential customers/driver partners and build a loyal, active & healthy community across online & offline platforms.
- Community Engagement : Campaign Execution - Actively engage with potential & current customers through various interaction media (online) by launching campaigns maximising ROI & effectiveness.
- Generate dashboards and reports to track the performance of all social media marketing campaigns, offer actionable insights and ROI metrics
- Analyse the potential of accounts and identify new opportunities
- Generating campaign ideas to promote our offerings and generating leads through the same
- Content & Asset Management: Ensure Porter brand and identity is adhered to in campaigns and in all communication channels. Manage the production of brand content.
- Proofread copy for promotional materials within marketing campaigns and give feedback to content and design teams
- Responsible for creating SEO strategies, identifying growth opportunities & areas of improvements
- Strategizing Paid channel (SEM, Display, UAC) campaigns with an eye at constantly improving efficiency in terms of CPA, Impr. share, Position