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05/02 Sheeja Mathew
Assistant Manager at Porter

Views:3657 Applications:1070 Rec. Actions:Recruiter Actions:54 - Senior Manager - Marketing & Alliances (3-5 yrs)

Bangalore Job Code: 889339

Roles and Responsibilities :

Marketing :

- Design brand communication for Porter which will help sharpen our communication to partners & customers & help achieve brand objectives with both these segments.

- Initiate, commission and direct execution of brand campaigns (including all ATL, BTL, Print, outdoor and digital campaigns) effectively reach out to potential customers to build a loyal, active & healthy community across online & offline platforms

- Extensive crafting of target audience, consumer personas, their need states enabling Porter to drive better adoption of various categories

- On ground execution with agencies/Vendors/Partners/City team including Print & other Vendors, Activation agencies, Media Agencies, Corporate & Event Partners

- Define/improve on our product communications & develop a structured approach to acquire/retarget repeat customers.

Alliances :

1. Identifying the right alliances for Porter to improve its customer base, widen the reach & propagate the right brand values to the TG

2. Leading efforts to build alliances, increase alignment, mutual understanding and trust between partner & company impacting the growth & retention efforts of the company

3. Drive Customer acquisition for Porter from partnerships, analyze and measure campaign impact & ROI

4. Should be able to handle end to end partnership execution including prospecting, meetings, pitching, closure and agreement

5. Should drive all campaigns/alliances with a deep focus on cost & measuring the effectiveness for the business

Skills Required :

- Challenges the status quo in marketing and conversion and comes up with low-Cost growth strategies.

- Has deep interest in how marketing and conversion works

- Should have built frameworks to measure the effectiveness of various channels & alliances

- Excellent with communication skills

- Should be comfortable with traveling

Women-friendly workplace:

Maternity and Paternity Benefits

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