Porter.in - Performance Manager - Affiliate Marketing

About the role :

- Porter is looking for a talented Digital Marketer to join our growing team. The ideal applicant should possess a thorough understanding of Google Adwords, Facebook Adverts, InMobi, Affle, Google Firebase, Any third-party MMPs.

- The successful candidate will be responsible for conceptualizing the digital marketing strategy, implementing new campaign level ideas for various channels, understanding the performance of each channel & campaigns within to optimize further. He/She should have worked on optimizing deeper funnel conversions on App.

- If you get selected you will get to work on cutting-edge digital marketing strategies along with experienced marketers handling a budget upwards of a million dollars a year and growing.

Roles and responsibilities and expected challenges :

- Understand and manage the flow of installs and customer acquisition on App across the various channels

- Establish growth and customer acquisition metrics (LTV, CAC across different segments)

- Work with the Marketing Team to create and implement aggressive user acquisition campaigns on various channels like Google Adwords, Affle, InMobi, Facebook Adverts, etc.

- Optimize the channels by testing various campaign ideas, reporting & dashboarding results

- Analyze new market trends in performance marketing and create an action plan to put them into execution

- Implement Retention & Reactivation based campaigns to improve lower funnel conversions

- Work with agencies to drive sustainable growth.

- Collaborate with internal teams like creative, product, tech and more, to drive growth.

- Drive reporting of the key vitals of the campaigns.

- Monitor market intelligence and keep track of competitor movement and market situation

Expectation from the candidate :

- 5-6 years of Digital Marketing experience

- A data-driven approach to marketing

- Strong quantitative, analytical, and problem-solving skills

- Should have good oral & written communication skills

- Ability to work independently in a fast-paced environment to drive both strategy and ground execution

- Hands-on experience in handling marketing budgets and forecasting/reporting results

- Model attribution settings to suit the business best

Functional Competencies :

- Advanced knowledge of digital marketing

- A deep understanding of platforms like Affle, InMobi, OutBrain, etc, is a must

- A deeper understanding of the attribution modeling of users

- SQL & Data Studio Knowledge is a must

- Hands-on experience with MMP Partners