Porter.in - Manager - Marketing

Roles and Responsibilities :

- We are looking for an individual who will be creating & driving marketing strategy. You will be owning the complete lead to acquisition journey for one of the fastest growing business verticals.

- Driving penetration and brand awareness by finding innovative & cost-effective ways of reaching our TG through a combination of (not limited to) digital marketing, PR, on-ground activations, ATL & BTL communications & merchandise.

- Develop continuous improvement charters, scopes of work, plans and schedules with the objective of increasing lead & customer base.

- Develop, test and execute aggressive multi-channel marketing plans to drive customer acquisition

- Responsible for creating quarterly and monthly plans for critical marketing metrics (MAU, DAU, Acquisitions etc.) and ensuring the achievement of the same

- Work with Product/Analytics/City teams to deliver successful outcomes on above metrics

- Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Staying current with emerging opportunities in the terms of reach out methods (Content, design, communication channel/tools) & drive marketing automation

- Create experiment frameworks, analyze results and structure scalable campaigns to drive marketing effectiveness & metrics

- Deep interest in user behavioral research, insight mining and leverage learnings to solve problems.

Skills Required :

- Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in India

- Ability to work collaboratively with teams and across communication channels

- Affinity in setting up, reviewing and optimizing processes

- Familiarity with tools like webengage / clevertap would be a plus

- Data orientation : Ability to interpret, analyze, and understand data while identifying & solutionizing problems)

- Ability to meet deadlines, prioritize work, handle changing priorities with use of judgment.