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30/06 Sheeja Mathew
Assistant Manager at Porter

Views:700 Applications:207 Rec. Actions:Recruiter Actions:17 - General Manager - Consumer Insights (5-8 yrs)

Bangalore Job Code: 1281598

Responsibilities :

Consumer Insights and Market Research :

- Develop and execute comprehensive research plans to uncover deep consumer insights and understand market dynamics.

- Utilize a combination of quantitative and qualitative research methodologies to gather data, including (not limited to) surveys, interviews, focus groups, and ethnographic studies.

- Analyze research findings to identify patterns, trends, and actionable insights that inform marketing, product development, and business strategies.

Customer Experience Enhancement:

- Collaborate with cross-functional teams to define and measure key customer experience metrics and indicators.

- Conduct research to understand customer pain points, preferences, and expectations throughout their journey.

- Provide actionable recommendations to improve products, services, and processes, enhancing the overall customer experience.

Research Methodology Expertise:

- Maintain up-to-date knowledge and expertise in quantitative and qualitative research methods, tools, and best practices.

- Select and implement appropriate research methodologies based on the objectives and constraints of each project.

- Oversee the development and execution of surveys, questionnaires, and other research instruments.

Team Leadership and Collaboration:

- Lead a team of researchers, providing guidance, mentorship, and professional development opportunities.

- Collaborate with stakeholders across departments to align research initiatives with organizational goals and priorities.

- Foster a culture of innovation and continuous improvement within the research team.

Data Analysis and Reporting:

- Apply advanced data analysis techniques to interpret research findings, extract insights, and present actionable recommendations.

- Create clear and concise reports, presentations, and visualizations that effectively communicate research results to stakeholders.

- Ensure data integrity, quality, and confidentiality throughout the research process.

Required Competencies and Skill Set:

- Proven experience as a Head of Customer Research or a similar leadership role in consumer insights and market research.

- Deep understanding of both quantitative and qualitative research methodologies.

- Proficiency in designing and executing research studies, including surveys, interviews, focus groups, and ethnographic research.

- Strong analytical skills to interpret research data, identify trends, and generate meaningful insights.

- Expertise in data analysis tools and statistical software to analyze large datasets.

- Excellent communication and presentation skills, with the ability to effectively communicate research findings to diverse stakeholders.

- Strategic mindset, with the ability to translate insights into actionable recommendations.

- Strong leadership and team management abilities, fostering a collaborative and innovative research environment.

- Proficiency in project management, ensuring timely and successful execution of research initiatives.

- Up-to-date knowledge of industry trends, emerging research methods, and best practices.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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