Porter.in - Category Head

At Porter, we are passionate about improving productivity. We want to help businesses, large and small, optimize their last-mile operations and empower them to unleash the growth of their core functions. Last mile delivery logistics is one of the biggest and fastest growing sectors of the economy with a market cap upwards of 50 billion USD and a growth rate exceeding 15% CAGR.

Porter is the fastest growing leader in this sector with Pan India presence with operations in multiple cities, a fleet size exceeding 1L registered and 30k active driver partners and a customer base with 3.5M being monthly active. Our industry-best technology platform has raised over 150 million USD from investors including Sequoia Capital, Kae Capital, Mahindra group, LGT Aspada,Tiger Global and Vitruvian Partners.

We are addressing a massive problem and going after a huge market. We're trying to create a household name in transportation and our ambition is to disrupt all facets of last mile logistics including warehousing and LTL transportation. At Porter, we're here to do the best work of our lives.

If you want to do the same and love the challenges and opportunities of a fast paced work environment, then we believe Porter is the right place for you.

About 2w category :

Launched during June 2020 (1st lockdown)

One of the fastest growing category

Contribute nearly 20% of total revenue

High frequency category, improves customer stickiness

Core Purpose :

It demands P&L responsibility, i.e. revenue, growth, profitability and experience.

It requires active collaboration with various cross functional teams, i.e. marketing, products, engineering, analytics, HR, support, etc.

Given the diversity of people ones interact it is important to have structured communication (listening as well).

OKR's of the roles :

P&L metric: Revenue, Orders, GM, EBITDA

Experience metrics: Customer NPS, Partner NPS, Order hygiene

Supply Lifecycle - acquisition, retention, engagement

Strategic Project like Hyperlocal, EV adoption, improve product market fit, etc.