Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
17/06 Nidhi
CEO at Portcast

Views:302 Applications:71 Rec. Actions:Recruiter Actions:54

Portcast - Manager - Digital Marketing (4-7 yrs)

Anywhere in India/Multiple Locations/Singapore Job Code: 938872

About us:

- Our mission is to transform international supply chains to be more resilient by helping logistics companies realise the full potential of their data. We cater to both shipping lines and cargo airlines. This covers 90% of the world trade volume that travels via ocean and 35% of world trade value that travels via air.

- At Portcast, we are building an award-winning prediction engine with core insights in the global supply chain so that stakeholders can improve their risk management of operations saving them millions of dollars every day on their balance sheet with AI & ML predictions. Think about building an internal Google Map for Cargo (an experience for freight corridor stakeholders) where every passing, minute, hour, day and month we help them predict how their cargo is moving and how round the clock risks can be mitigated with appropriate JIT predictions using proprietary ML algorithms.

- We're looking for a growth-focused marketing manager who thrived on getting things done as the Marketing Manager. You will work closely with the CEO and Commercial head to accelerate Portcast's growth and build / implement the strategic vision with the right processes and team structures.

What to expect:

In this role as Marketing Manager, you will define the marketing vision and strategy - as well as execute on concrete marketing deliverables. You will build a deep understanding of Portcast's business model and customers. This is a business-critical role as we continue to scale. The role will be responsible for setting and implementing the marketing strategy that would lead to customer acquisition as well as being an essential partner to the companies that Portcast works with.

You will be responsible for the following workstreams:

- Conceptualise and execute on marketing strategies that would maximise Portcast's reach and customer acquisition

- Drive lead generation across multiple channels, including email, social media, referrals and partnerships.

- Use data and insights to determine marketing decisions. Develop deep customer and market insights to embark on experiments that would achieve the highest impact with the right amount of resources

- Work closely with cross-functional counterparts to ensure the right messaging for marketing campaigns

- Plan and develop content marketing materials that can be used to enhance our client's understanding of pour value proposition and products

- Follow-up on inbound leads to nurture and convert them to customers

- Leverage on marketing automation tools to streamline, automate and measure all marketing tasks and workflows.

We are looking for a leader who has:

- Demonstrated success in driving growth, marketing and customer acquisition efforts in technology, internet and/or startup environment.

- Experience in B2B marketing, with exposure to both small & medium size businesses, would be a plus

- Strong expertise in digital marketing with hands-on experience running end-to-end online campaigns

- Demonstrated ability with CRM software such as Hubspot, Salesforce.

- Data-driven and enjoys coming up with innovative ways to maximize growth, ROI and customer acquisition.

- Eye for detail with strong communication, writing and proof-reading skills

- Effective at balancing both strategy and execution - can think strategically, but can also roll up their sleeves to get things done.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.