Polymerize - Director - Product Marketing

Director of Product Marketing

About The Role :

- At Polymerize, we provide materials informatics software for materials companies to accelerate their product development and efficiently manage data while bringing operational efficiency and AI driven material innovation to their R&D. We work at the intersection of AI and materials science and use our years of material research & experience background.

- Polymerize is looking for a Product Marketing Director to join Polymerize's Marketing and Strategy team to play a hands-on role in the planning and execution of our GTM efforts.

- As a Product Marketing Director at Polymerize, you will be working closely with our Product and Business teams, lead the creation of sales collaterals, content, and conduct sales enablement sessions. The Product Marketing Manager is an outward facing champion of Polymerize.

- The role is open for candidates in Singapore, India.

Responsibilities :

- Build a stellar product marketing team.

- Work closely with product and business teams in helping achieve overall revenue goals, win-rate, customer usage, NPS and support successful new product launches.

- Product positioning: Ensure our core products are positioned in a differentiated manner vis-a-vis competition for each of the customer segments (Enterprise, CA, SMEs). Continuously do market research both on customers and competition to fine tune our product positioning.

- Collaterals; Develop high quality marketing collaterals that can be used for both internal (sales team) and external communications (campaigns)

- Training; Work closely with sales teams to train them on positioning the products correctly in front of customers, to increase the win-rate.

- Pipeline; Work closely with marketing team to ensure pipeline is generated on the back of solid marketing communication

- Customer Lifecycle Management; Setup CLM operations team that run regular drip campaigns to improve the usage of the core products on a regular basis; work closely with product team to improve CLM infrastructure and utilise the infrastructure to run and optimise campaigns on a continuous basis

Minimum Requirements :

- 7+ years of enterprise software industry business experience, ideally in marketing, pre-sales, engineering or product management

- Ability to present technical concepts and examples

- Demonstrated ability to coordinate activities across departments and functions as applied to product launch activities

- Demonstrated ability with core product marketing skills in product messaging, positioning and competitive differentiation

- Cross-functional project management skills, as you will be required to work with marketing, success, sales and product teams.

- Customer-centric with experience in generating qualitative and quantitative insights to include in the marketing strategies

- Exceptional writing skills, with experience developing content / copywriting

- A strong executioner who likes to be a part of a dynamic, entrepreneurial environment

- MBA preferred

- Travel to events and / or other of- ce locations may be required from time to time ( once the travel restrictions are removed )

Preferred Requirements :

- Experience working in the SAAS products and software product management

- Experience in technical sales or business development

- Experience marketing to B2B enterprise SaaS decision-makers

- Knowledge of the software sales cycle, product development process and enterprise sales functions.