Polo Towers Group - Director - Sales & Marketing

Director - Sales & Marketing

- Maintain and promote a team work environment with effective and clear communication amongst co-workers.

- Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.

- Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.

- Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.

- Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.

- Ensure hotel meets or exceeds budgeted goals.

- Follow and track company cross-sell procedures.

- Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.

- Organize travel agent month and travel agent appreciation rates for slow months.

- Assists with the development and implementation of promotions, both internal and external.

- Creating a focus on attracting new business.

- Attending and contributing to the monthly sales strategy meeting

- Updating and owning the sales strategy & sales plan with the General Manager.

- Review and approves any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract.

- Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).

- Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.

- Recommends monthly room nights target goals for sales team members.

- Participates in sales calls with members of sales team to acquire new business and/or close on business.

- Develop and send informative press releases to targeted lists highlighting all activities and promotions.

- Maintain and expand corporate incentive program via direct mail, personal visits etc.

- Oversee and ensure the updation of rates, promotions on hotel website, OTA's (Online travel agents), GDS etc. without any rate parity.

- Responsible for the training of sales managers and staff.

- Follow and promote hotel standards with guests, co-workers.

- Evaluates and drives the hotel's participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc.

- Monitors all day to day activities of direct reports.

- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)