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23/06 Richa Naresh
HR at Policybazaar Insurance Brokers Pvt Ltd.

Views:616 Applications:133 Rec. Actions:Recruiter Actions:20

Policybazaar - Senior Manager/AVP - Social Media & Influencer Marketing (7-12 yrs)

Gurgaon/Gurugram Job Code: 1114891

Senior Manager/AVP - Social Media & Influencer Marketing


About Policybazaar.com:

Mission: Make India's billion-plus households financially safe and secure

Values: Fairness to all our stakeholders

Vision: A healthy and well-protected India

- PolicyBazaar.com is India's largest insurance marketplace and a leading fintech player globally. It has backing from a host of investors including the likes of Soft Bank, InfoEdge (Naukri.com), Temasek, Tiger Global Management, True North, Premji Invest. The portal started in 2008 with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance, and such products which were barely bought earlier.

- From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 100 million visitors yearly, and records 10 transactions on its platform every minute. The company collected Rs 3,500 cr of insurance premium in FY19, and is on track to double this figure in FY20. PolicyBazaar.com accounts for nearly 25% of India's life cover, and over 7% of India's retail health business. It accounts for roughly half of all internet based insurance purchase in the country..

Group Companies: Paisabazaar.com, Docprime, QuickFixCars, Policybazaar.ae, Zphin

- Visit policybazaar.com to know more about us.

- As the Social Media & Influencer Marketing Manager, you'll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns

Responsibilities:

- Manage the brand social media across platform

- Developing strategies to increase followers, creating and overseeing social campaigns and producing content

- Work on digital films keeping the brand essence and messaging in mind

- Promoting products, services and content over social media including managing the monthly budgets

- Developing new social media strategies and campaigns

- Keeping track of data and analyzing the performance of social media campaigns

- Managing the brand YouTube channel and create a repository of video on the page to drive website traffic

- Spearhead the influencer marketing where in you need to strategize and implement new Ideas to boost Influencer revenue

- Scouting influencer marketing agencies, and striking reasonable strategic partnerships with them

- Devise and execute influencer marketing strategies and creative campaigns

- Analyze the performance of Individual influencers

- Identify, create a database and build relationships with prominent influencers

- Setting up SOPs and processes to drive influencer deals via agencies in a quick and cost effective manner.

- Preparing and monitoring checklists to maintain the quality of creators, and effectively manage the monthly budget.

We're looking for: Minimum 8-10 years of experience

What do we offer?

- Endless growth opportunities

- GMC; Group medical coverage

- Gratuity is paid as per applicable law which is over and above total offered CTC

Our Recent Awards:


- Over the years, Policybazaar.com has won over 50 awards for its innovative business model, marketing efforts and customer centricity at various forums. Following are some of the prominent ones. We Are An Equal Opportunity Employer

- At Policybazaar.com, you will be immersed in an exceptional work environment. You will be surrounded by colleagues who are committed to helping each other grow. If you're looking to make an impact, Policybazaar's the place for you.

Women-friendly workplace:

Maternity and Paternity Benefits

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