Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
20/04 Richa Naresh
HR at Policybazaar Insurance Brokers Pvt Ltd.

Views:287 Applications:70 Rec. Actions:Recruiter Actions:48

PolicyBazaar - Paid Marketing Role - PPC (3-6 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 1082888

Paid Marketing (PPC)


Job Responsibilities :

- Plan and execute paid campaigns on search, facebook and other platforms to achieve monthly targets

- Track, report and analyse existing campaigns to improve efficiency & drive volume growth.

- Manage spends, keeping a track on daily spends, estimating monthly costs and adjusting for shortfall/over expenditure.

- Keep a track on competition activity & adjust campaign strategy based on the market situation

- Optimize Ad copy and landing pages changes for search engine marketing

- Perform regular experiments on Search/Facebook to improve ctr, targeting and other relevant metrics

- Coordinate with aggregators, Channel Experts to improve marketing results

- Take ownership of the business to meet daily and monthly targets

Skills :

- Should have handled a minimum budget of 2 cr in digital marketing .

- 3 to 6 years of experience in managing paid campaigns.

- Should have a strong working knowledge of Google Adwords and all paid platforms.

- Proven track record in driving successful PPC and paid search campaigns.

- Should have the ability to understand the marketing funnel and customer journey

- This is an Individual contribution role

- Prior agency experience in handling campaign at scale

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.