PolicyBazaar - Head - SEO

Head-SEO || Policybazaar

- We are looking for a strong SEO leader who can drive organic growth for the business.

- As AVP - SEO, your role is to grow organic traffic, lead, and revenue exponentially while managing a team.

- This is a strategic and high-visibility role where you'll collaborate with colleagues and senior executives from across the company.

What you'll do :

- Lead the SEO for the Life Insurance business ; Life, Savings, Term Insurance and other products falling under the Life Insurance Business Unit

- Setup Weekly, Monthly & Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting, and resource forecasting

- Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives

- Performing periodic technical audits on the web pages, making short and long term technical SEO strategy recommendations, and implementing the same

- Collaborating with web developers (tech team) and product team to ensure the necessary technical architecture is in place

- Coordinate with product team for any website redesign initiatives, V2L or new product launches

- Work closely with the Content Marketing team to drive traffic growth

- Keep up to date with the latest SEO trends, Google algorithm updates with the purpose of gathering new skills that provide a competitive edge over the competition

- Strategize on improving local SEO driving local traffic growth and more visibility on Google Products

- Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs

- Monitoring, reviewing, and analyzing data to derive actionable insights for continuous improvement

Who you are :

- 10+ years of experience in SEO

- Demonstrated experience in managing SEO for both product and content pages, involving millions of Organic visits per month

- A proven track record in successfully designing and delivery of SEO plans and strategies in fast-paced businesses

- Prior experience in technical SEO and working with Product and Engineering teams

- Solid comprehension of search engine ranking factors, algorithms, site architectures, and strategies

- Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more

- Experience in local SEO optimization

- Basic understanding of HTML, CSS, and Javascript

- Excellent team management, planning, analytical and organizational skills

- Leading by example with excellent people skills